| 让你的网站用户数从1到100万的9种方法 Posted: 17 Oct 2009 07:47 AM PDT 以下是来自The Future of Web Apps London (FOWA)大会的一篇演讲稿，演讲者是Digg、WeFollo以及Revision3的创始人之一Kevin Rosede。演讲者在这里讲述了九种让一个网站的用户数量从1到100万的方法。这些方法对一个网站的运营者来说是原则性的要把握好的几个方向，为了不至于翻译失去味道，我就直接把原文贴上来了。 #1. Ego - Ask yourself: Does this feature increase the users self-worth or stoke the ego?
- If a user is contributing to my system, what emotional rewards do they walk away with? What (visible) rewards will they receive?
#2. Simplicity - Stop over building features
- Pick 2-3 things to focus on
- Ask yourself: Is there anything I can take out of this feature?
#3. Build & Release - Stop thinking you understand your users
- Learn from what they're actually doing on your site, not what you think they'll do
- Decide on what you're going to build… and build it (avoid analysis paralysis)
- Build, release, iterate, and repeat
#4. Hack The Press - Invite only system (Pownce, Digg v3)
- Talk to the junior bloggers
- Attend parties for events you can't afford – network w/influencers, bring a demo
#5. Connect with your community - Start a podcast (it's OK if not everyone listens)
- Throw a launch party, then yearly/quarterly events – invite the press/influencers personally – don't tell the bar
- Engage w/the community, be an active participant your own ecosystem
#6. Advisors - What technical problems are you going to have?
- Advisors can be helpful in a whole slew of areas (marketing/hiring/bizdev)
- Stock compensation, typically not a board seat, solid advisors help during fund raising
#7. Leverage your userbase to spread the word #8. Does your product provide value for 3rd party sites? #9. Analyze your traffic - Install Google analytics
- Entrance sources (search?)
- Paths through site
- Top exit pages
原始PPT演示请点击此处查看，原始视频请点击此处观看（需翻墙）， 音频资料请点击此处下载。 标签： 推广 您或许对以下几篇文章也有兴趣： This posting includes an audio/video/photo media file: Download Now |
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